Digital Marketing Lead - Internet/online

Staffio HR
  • Mumbai
  • 10-15 lakh
  • 5-8 years
  • Views
  • 19 Oct 2016

  • Marketing

  • Internet/ ECommerce
Job Description

Candidate should have bachelor degree in Marketing, strong understanding of current online marketing concepts, strategy and best practice, experience in e-commerce, SEO, Email marketing, Social Media and PPC ( Pay per Click ), Previous experience in similar digital marketing role.

Responsibilities

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilising a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website.

Improving the usability, design, content and conversion of the company website

Responsibility for planning and budgetary control of all digital marketing

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital marketing.


Competencies/Skill sets for this job

Digital Marketing Marketing Advertising MR PR Media Planning

Job Posted By

HS Sandesh
Talent Evangelist

About Organisation

Staffio HR