Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.
Identify target customer segments in the formulation of customer acquisition strategies.
Test new venues for customer and lead generation.
Develop Marketing strategies that ensure customer base growth with profitable returns.
Seek out new partnerships for Co-Marketing opportunities.
Manage a team of Marketing professionals and Data Analysts.
Manage Marketing Budget across various online and offline marketing activities.
Proven track record with running PPC campaigns, social media and email marketing.
Excellent analytical abilities to understand various business metrics, to drive marketing decisions.
Must be highly organized and able to prioritize and meet deadline and targets.
Excellent oral and written communication skills
Ability to work in a fast-paced, start-up environment
Entrepreneurial mind set is a big plus.
Bachelor's Degree. Master's Degree a plus.
5+ years managing online customer acquisition campaigns in a fast paced growth environment.