Digital Marketing - Consulting Lead

Career Soft Solutions
  • Bangalore, Chennai, Hyderabad, Pune
  • 10-20 lakh
  • 14-20 years
  • 16 Feb 2015

  • Business Analytics

  • IT/ Technology - Software/ Services
Job Description

Overall Purpose of Job :
# To lead the offshore pool, it will also be the Central Digital Marketing Consulting Lead.
# Interfacing with important customers through travel, and managing customer presentations and engagements into India.
# Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.
# Building a best-in-class analytic capability for excellence in execution of analytics delivery.

Key skills required areas are :
# Practice Management, Practice Building, CoE Setup, Central Leader.
# Understanding and hands on experience of working with large and complex data sets.
# Marketing Analytics (Digital Marketing, WCM, ECM, Web Analytics, SEO).
# Knowledge of social media and related analytics.

Desired Profile :
# Define/ conceptualize analytics for Marketing Offerings.
# Evaluate/ select appropriate analytics tools.
# Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients.
# Come up with new ideas on analytics.
# Identify opportunities to link analytics with industry insights and client business impact.

Basic Qualifications :
# MBA/ Engineers/ Masters from Top Tier Institutes.
# Excellent communication skills written and verbal.
# Strong Business understanding.
# Strong knowledge of and experience in analytics across the Marketing domain including areas of Social Media, Digital Marketing and Customer Churn.

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Career Soft Solutions