Head Loyalty, Coupons & Customer Analytics

  • Navi Mumbai
  • 10-15 lakh
  • 14-17 years
  • 25 Feb 2015

  • Business Analytics

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Direct the team focused on loyalty and coupon programs, setting strategy and ensuring key performance targets are met, while also ensuring benefits from actionable customer insights from effective customer analytics of loyalty and couponing services
The purpose of the role is to increase the footfall at the merchant location and at the same time, encourage the customer usage of products through an effective design and implementation of loyalty, rewards and cuopons

Role Description
Analyze customer base and identify revenue generating opportunities by expanding the customer base and increasing the customer usage
Recommend new strategies and database marketing programs to drive enhanced revenue from existing customer base
Oversee day-to-day implementation and analysis of the Rewards program
Create customer segments for deployment of Rewards Coupons
Build rewards coupons for deployment to segments
Develop and monitor success at program, customer segment, and campaign level
Analyze third party data sources and recommend strategies to improve overall acquisition, retention, and conversion activities
Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
Ensure the smooth and seamless execution of the new programs launched in the area of customer loyalty and rewards
Manage the overall program of implementing and enhancing customer analytics services for all products including payments

Minimum qualifications
Education: MBA or equivalent from a top tier institute
Experience: 10-15 years of experience in similar domain
E-commerce, travel, or consumer/retail experience a plus

Supervisory responsibilities
This position has 4 managers reporting (which includes Loyalty Platform Product Managers and Customer Insight Analytics Analysts)

Competencies/Skill sets for this job

Loyalty Rewards Strategy Deployment Payments Analytics Services

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