Head - Corporate Brand - Telecom

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  • Mumbai
  • Confidential
  • 11-15 years
  • 139 Views
  • 28 Aug 2015
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  • Senior Management-Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

To develop ATL and BTL communication that will drive strategic brand differentiation for specific segment

- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

- Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets

- Understanding of business issues and developing a communication plan that will support business growth.

- Developing campaigns that deliver on campaign effectiveness - message take out and CAS

- Managing the communication calendar balancing brand and business needs


Competencies/Skill sets for this job

ATL BTL Communication Branding Campaign Management Marketing

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