To develop ATL and BTL communication that will drive strategic brand differentiation for specific segment
- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.
- Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets
- Understanding of business issues and developing a communication plan that will support business growth.
- Developing campaigns that deliver on campaign effectiveness - message take out and CAS
- Managing the communication calendar balancing brand and business needs