Experience with brand development and positioning; business experience in a like role at a brand leader a plus.
Possess strong creative skills with proven ability to envision, strategize, and manage to fruition a multitude of innovative ideas/possibilities.
Can evaluate customer research, market conditions, and competitor data and build a sales and marketing plan.
Broad and sophisticated experience with outside agencies, including first-hand understanding of firm Attributes and talent.
Ability to negotiate and broker the best arrangements and to manage the consultants and plans to Successful outcomes.
Ability to quickly assess and separate mission-critical priorities from less essential tasks; anticipates and adapts to changing demands while focusing on high value added initiatives.
Well-honed business acumen and interpersonal savvy/emotional intelligence.
Proven experience in leading fiscally sound sales and marketing operations.
Excellent writing and composition skills; outstanding sense of language and usage to communicate through verbal, written, and graphic means. Understanding of and appreciation for the data required to forecast and make meaningful management decisions.
Possesses relationship management skills that cross level and functional boundaries; ability to manage conflict with positive outcomes.
Ability to build and mentor a strong sales and marketing team
Recruits, develops, coaches and retains high performing talent; manages people well and holds them Accountable, delegates effectively, keeps people informed and measures accomplishments.
Possesses positive sense of humour and an ability to deal constructively with stressful situations.
Acts with integrity, sound and mature judgment; excellent attention to detail and follow through.
Has an enthusiastic and upbeat style, with energy and ambition for team success. Attacks everything with drive and energy with focus on the expected results; not afraid to initiate action before all the facts are known; proven success at executing.
Looks presentable at all times and sets a standard for company branding and positioning.
Develops annual sales and marketing plan, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
Managing the entire sales life cycle from strategic planning to tactical activities.
Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Key Skills: Oversees all marketing, sales, advertising, promotional and branding activities.