What do we expect from this person
Build a stronger master brand
Deliver & grow business
- Use in-depth consumer & strategy understanding to identify gaps in current offering
- Understand current brand architecture & identify possibilities towards a stronger global future
- Refine segmentation approaches & position the appropriate product among relevant audiences
- Work with multiple stakeholders to design, develop & deliver a step jump in brand offering
What would this person look like
- Deliver increase in consumer preference, adoption & engagement with the platform.
- Deliver profitable value growth for the business while scoping for potential opportunities in adjacent spaces
- Establish marketing goals to ensure market share and profitability of products and services.
- Develop and execute marketing plans and programs based on operating budgets.
Would be great to have 1. Some experience with a consumer internet company2. Someone based in Mumbai
- Someone who loves solving brand problems & is creative about it
- Would have an MBA & over 12 years of work experience in marketing and/or product management
- Would be from a consumer company or a consultancy & is able to live & breathe brands
- Must have command over Strategy creation & execution processes
- Would have proven Brand building skills &very strong analytical skills.
- Preferably a familiarity with the internet in general and consumer portals in particular.
- Would possess strong leadership & mentoring skills, and can manage stakeholders