Head Marketing - Vaccines

India Pharma People
  • Mumbai
  • Confidential
  • 10-20 years
  • 247 Views
  • 28 Jul 2015
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  • Senior Management-Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Role:

To enhance the strategic plans and operational marketing platform for current and new products, in order to secure and expand the market position, and move organization towards achieving its vision of most admired biotechnology organization. Development of strategic plans and operational marketing platforms for current and new products: to provide a scientific, medical, technical, and commercial basis for adequate positioning of the products in the market; identification of the relevant markets and target groups; development of the respective communication concepts; development of qualitative and quantitative key figures with respect to costs and revenues.
Elaboration of the competitive environment with respect to the strategic adjustment of the products as well as their tactical marketing measures: initiation of marketing research studies; analysing new markets and defining possible new marketing/distribution channels for current and future products
Identification of customer needs and initiation of market orientated clinical studies in order to develop competitive product profiles for both current and future products
Recognize and value teams opinion and inspire a desire to perform exceptionally
Identify gaps in skills and behavior of team and recommend developmental plans
Maintain and periodically update the data of key opinion leaders
Establish active contact with KOLs for key insights into newer developments in vaccines/immunization practices.
Develop strategic plans for upcoming new launches
Initiate product specific market research project for getting in-depth understanding on the parameters appropriate of new launches.
Keep channels of information open, to know the developments of other brands and companies in the vaccine area.

Skills/ Competencies:

1. Experience in Vaccine Industry is essential. We encourage other applicants also to apply with their rationale as to why they think prior experience of vaccine industry for the position may not be essential.

2. Should have knowledge of modern marketing instruments, ability in developing and implementation of marketing strategies, ability to read and interpret financial results, presentation and excellent communication skills

Who can apply: Who is determined to take up the challenges, has exposure of working in vaccine industry and possesses the above mentioned job experience and attributes.


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India Pharma People