Job Description Detailed Responsibilities:
1) Head all aspects of online and digital media marketing and automation, in particular online branding, online reputation management, customer acquisition and retention campaigns via digital mediums.
Responsible for brand growth through digital channels (SEO / SEM / SMO, Email, Online PR, Social media and mobile)
Strategize and plan the close integration of digital media with events and print.
Manage how the company and its individual businesses/departments communicate across social media platforms and analyze the associations social media content and engagement levels
Create and execute social media content, campaigns, and initiatives aimed at building and promoting online communities of value to the company and its members
Monitor relevant industry and related blogs and other social media to capitalize on opportunities for better engagement on issues of interest to the company
Implement measures to track and engage in relevant online conversations and actions taking place on various social media channels.
Develop and build the capacity of the company staff and leadership to engage effectively in social media dialogues
Developing social media strategies, managing content, branding and responses on social media
2. Strengthening processes to gradually develop and implement Brand strategy.
Developing the marketing strategy for new and existing products - overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. To consistently drive focused events around brand building and lead generation
Working closely with the companys Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
3. Focused PR & event participation
4. Guiding the day to day activities of the marketing team and collaborating across functions
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with product management / sales team to define marketing materials
Developing and delivering marketing and internal communications strategies for the organization.