- A comprehensive understanding of north Indian market.
- Candidate must have good exposure of FMCG marketing sector.
- Category business planning.
- Portfolio planning.
- New product / product extension planning, development launch.
- Packaging development.
- Prepare packaging brief covering brand positioning.
- Trade promotion (domestic market)
- Consumer promotion (domestic market)
- Identify the external agencies and evaluate the feasibility of co-promotion by tying up with external agencies. Seek approval for co-promotion etc.
- Brand plan review.
- Consumer complain addressal.