Head - Marketing - Media

  • Bangalore
  • Confidential
  • 6-9 years
  • 14 Sep 2015

  • Senior Management-Marketing

  • Entertainment/ Media/ Publishing
Job Description

Marketing head/blr - Kannada speaking must/ to 20 b schools only

Open position with leading media home into entertainment. Marketing head Reports to Station Head.

Note : Must know Kannada

Qualification and Experience Required :

Educational qualification MBA / PGDBM from top 20 B Schools IIMs / JBIMS,NMI MS , XLR I /XIMB / MICA / FMS / MDI etc

Other Skills Required Conversant in Local language , Excellent communication, Negotiation Skill, Marketing Background, MS office, Analytical skills, Team player

Work experience 5+ years

JD Below :

Primary Responsibility :

Brand Management :

a) Custodian of Brand Mirchi for the State ; leads the Agenda of Brand Building and Brand Development

b) Creates the Brand Marketing Plan and executes marketing calendar for main station and support the cluster stations for their marketing activities.

c) Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content

d) Creating Buzz around Brand Mirchi to improve Brand Saliency and Imagery scores

e) Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence

- Growing the Listenership Base by developing a Full year Marketing calendar with focus on specific TG. Driving the Market Research and feeding into the Product portfolio to grow listenership

- Working closely with Programming to develop content in terms of Music, Content, Movie tie ups

Collaboration with Local Movie industry and Premium Events in the City :

a) Leveraging the Sandalwood content and star cast to get the halo effect on Brand Mirchi

b) Tie-ups Partnering with One large Non Movie Event like Beauty and Sports to build Brand Salience

- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS :

a) Mining the RAM and other research reports to generate insights for both programming and Sales function

Research orientation :

a) Leading the Research work for product development and Brand Building

Other Responsibilities :

- Decision making in crisis situation (related to marketing)

Liaison :

Internal :

a) Finance

b) Sales

c) MA

d) FIM

e) Corporate Marketing

External :

a) Agencies PR, Advertising & Event

b) All Media Houses

c) Film Industry - Celebs , Producers , Directors

Competencies/Skill sets for this job

Marketing Brand Management Marketing Advertising MR PR Media Planning

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