Marketing: Mumbai: Retail Sector

Intellectual Capital
  • Mumbai
  • Confidential
  • 11-17 years
  • 19 Aug 2015

  • PR/ Public Relations, Senior Management-Marketing, Marketing

  • Hotels/ Restaurants / Hospitality, Retail, FMCG/ Foods/ Beverages
Job Description

We are having an Urgent Opening for the position of Head - Marketing with a renowned Retail Group in Mumbai.

Organization: Renowned Retail Group

Position: Head - Marketing

Experience: 11 - 15 years

Education: MBA/PGDM

Location: Mumbai

Job Responsibilities:
1.Creating a brand imagery and communication guideline including creatives, logo, brand positioning etc.
2. Create unique properties, prepare and tie-up for national level events calendar common for all centers like Art program, large scale music events, top artist international performance for all centers and ensure they are effectively implemented at all centers.
3. Identify National level brands to tie-up and develop B2B marketing program based on the inputs received from the brand and the mall marketing team.
4. Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying for all centers; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardization and periodical review mechanism across Centers.
5. National level tie ups and media buy with various digital medium -- Google, Facebook, YouTube etc.
6. Formulate the policies and procedures for customer relationship management and supervise all the initiatives undertaken to develop customer relationships and build customer loyalty/retention plans.
7. No of large scale common events implemented
8. Creation of unique properties
9. Effectiveness of the events / Financial viability of the events conducted.
10. Brand visibility.
11. Positive media mileage.
12. Brand Enhancement / Perception improvement.
13. Strategies implemented for digital marketing.
14. Effectiveness of such indicatives. (Visibility, enhanced customer base, increase in footfalls, positive mileage).

Candidates from Retail/FMCG/Luxury Brands are preferred.

Interested candidates can revert with your updated resume on below mentioned email id or call on below mentioned number.

Sukruta Joshi
Recruitment Consultant

Job Posted By

Poonam Sharma
Team lead

About Organisation

Intellectual Capital