Would be responsible to handle entire gamut of marketing activities (ATL and BTL) Pan India
Responsible for developing and executing complete ATL and BTL activities
Worked closely with event management agencies
Regular interaction with sales teams and regular field visits along with sales team for assessing market situation
Interfacing with the channel and managing all marketing requirements for the channel
Product communication -- managing product activation campaigns
Internal communication -- creation & execution of internal campaigns to achieve channel objectives
Working with the creative agency for developing appropriate communication
Assist in creating quarterly marketing plans
Assist in creative agency & vendor empanelment by identification & negotiation.
Candidates from FMCG/Retail Industry with Marketing background.