Head - Marketing (B2C ) - FMCG

  • Ethiopia-Other
  • Confidential
  • 15-25 years
  • 24 Apr 2016

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description


Overall accountability of managing Sales & Marketing and Trading Function including Strategy Making, Investment Decisions, Budgeting, P & L Responsibility, Resource and Infra-Structure Management, Goals/Targets Setting, Functional Leadership and Administration, Business Reviews, Cost Control, etc.
Requires least supervision.
Includes lead managerial roles.

Managing Sales & Marketing organization to ensure achieving targeted sales (both volume and value), market share and profitability budgets for entire product/brand portfolio (both in-house and trading products).
Ensuring Planning and executing new initiatives and strategies for expanding products market and growth and enhancing distribution width and depth.
Exploring and identifying innovative sales & marketing channels/avenues/opportunities for products viz OEM Business Development, Home to Home, Go Slow channels, etc and strategizing the mechanism to make them work.
Strengthening existing dealer and distribution network and its augmentation.
Appointing channel partners (distributors and wholesalers) and its effective management.
Driving the pricing structure basis market inputs, including analyzing market intelligence on competition, trade, customer expectations, product features, etc and making the strategy.

Custodian of the organizations New Product Development process.
Launching new products and developing new sales opportunities.
Strategizing and continuous working towards Brand Building & Brand Development through proper deployment of all components of the Marketing Mix.
Leading the team on all Above The Line and Below The Line initiatives for the brands, in conjunction with Communication, Media, Advertising & PR agencies.
Leading the mass Media Planning & Execution for all campaigns, in partnership with media agencies & other stake holders in the media landscape.
Leading Market & Consumer Research efforts with the objective of unearthing trends, insights & profitable avenues of growth for the organizations portfolio.
Developing and implementing annual marketing plan in collaboration with sales plans.
Designing and implementing sales promotions and market activation programs with robust control / tracking mechanisms along with metrics to measure effectiveness of the program.
Coordination with manufacturing and supply chain function on availability and delivery of products to ensure product availability.
Dealing with commercial activities pertaining to sales and marketing functions viz credit policy, controlling bills/receivables, incentive schemes, etc.
Monitoring region-wise and product-wise sales, analyzing results and making strategies.
Sales & Marketing budgeting and goals/targets setting along with full P & L responsibility.
Building competent, effective, efficient and result oriented sales organization.
All relevant record keeping and reporting.
Implementation and maintenance of quality systems and continuous improvement methodologies with specific focus on growth, cost reduction and process improvements.
Any other job which may be assigned by the management from time to time.


15+ years relevant experience in Chemical/FMCG Industry.
Exposure to various ingredients and chemical to various industries that include FMCG, Food, Paint, Pharmaceuticals, Breweries, Homecare, Personal Care & Cosmetics, Confectioneries, PVC Plastic, Printing Ink, etc industries.
Experience of dealing with multi brand/product Sales & Marketing and Trading portfolio preferably at national level in a big Company with proven track record.
Experience of developing sales strategies, new markets, distribution network, setting up new outlets, etc.
Corporate work exposure is preferred. Cross-Functional Leadership experience is an advantage.
Good experience of working in an ERP environment like SAP, Mfg-Pro, Oracle, Microsoft Dynamics systems.

Education & Skills :

MBA (Marketing) from any University/Business School/Institute of repute.
Leadership Skills.
Decision Making.
Relevant Functional Skills & Expertise.
Analytical Skills.
Excellent Communication & Presentation Skills.
Resource & People Management.
Computer literacy and IT Skills.