Head - Digital Marketing

Silver People
  • Bangalore
  • 10-15 lakh
  • 7-13 years
  • 13 Feb 2015

  • Marketing

  • Internet/ ECommerce
Job Description

- Job Purpose: Develop Digital strategy across search & social with focus on brand awareness, community management & performance with an underlying prime responsibility of driving traffic to site and engagement with Consumers

- Principal Accountabilities :

Devising and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions. Devising strategies to drive high quality online traffic - both mobile and desktop website.

New customer acquisition for all banking products through various campaigns run across Google (SEM), email marketing and affiliate marketing.

Responsible for website traffic growth, drive app installs advertising revenue

Expert in using smart analytics tools like Has Offers, Flurry, and Apsalar to judge campaign effectiveness

Adopting innovative methods to promote app installs through programmatic buying, native advertising and RTB (Real time bidding) with partnering agencies to maximize ROAS (Return On Advertising Spending)

Setup affiliates for driving transactions through desktop and app

- Core Skills :

Strong analytical skills - large datasets / numbers

Digital Platform

- Online Brand Communication Strategy

- Email Marketing & Campaign Management

- Display & Search Marketing (SEM)

- Social Media Marketing (Facebook, you tube, Twitter, Google+, Pinterest)

- Mobile App Marketing

- Search Engine Optimization (SEO)

- Digital Alliances & Partnerships

- Competitive Analysis & Intelligence

- Marketing Analytics

- Vendor Management

Keen eye for understanding of consumer preferences in fashion space

Strong commercial acumen to be able to make P&L trade-offs

Results orientation

Building and managing a team for Digital platform

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Silver People