Head - Brand & Promotion (Manufacturing MNC)

Krehsst Recruitment Solutions
  • Mumbai
  • Confidential
  • 12-20 years
  • 561 Views
  • 15 Jul 2016
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  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Key Role Objective

To build a powerful connection of brand Companys with all the external and internal stakeholders, especially consumers.

Key responsibility areas

Custodianship of immediate as well as long-term health of the brand

Developing strategies for gaining market share and price premium over competition

Applying deep understanding of all customer groups to building insightful communication and programs

Represent the voice of the brand within the organization and especially at the company leadership level

Bring disruptive thinking to the companys product category

Tasks

Develop and lead the overall marketing strategy for the brand

Strengthen brand health: Drive brand preference and purchase among end consumers

o Drive brand visibility on mass media through ATL communication & other relevant channels

o Develop & execute outdoor visibility initiatives

o Identify disruptive and clutter breaking means of reaching out to consumers

Ensure that the Brand values guide all the design of all activation and engagement programs targeting key influencers and intermediaries

Understand needs, attitudes & choice drivers of consumers & intermediaries/influencers

Developing a robust portfolio strategy aimed at maximizing Companys share of the construction pie

Working closely with state level teams to ensure alignment between central strategy and state-level marketing plans

Lead the relationship with external agency partners (communication, research, media)

Planning marketing calendar in line with brand objectives & budgets

Co-ordination with Other teams (sales, customer services) for brand related initiatives

Other functions (HR, Finance, logistics) for smooth execution

Improve internal marketing capabilities & processes

Key Performance Metrics

Brand health parameters (Awareness, Preference, Purchase scores) amongst consumer & influencers

Price premium over competition

Achievement of monthly and annual sales & profit targets

Contribution of premium products to overall business

Desired Traits

A deep understanding of how to build a brand led business

Zeal to relentlessly champion brands philosophy across the length & breadth of the organization

Effortless toggling between long term strategy and short term tactics

Break moulds and challenge status quo to foster a culture that fosters new ideas

Ability to analyse and synthesize research data to uncover new understanding and arriving at powerful insights

Strong skills in communication development & branding


Competencies/Skill sets for this job

Branding Promotion Planning Marketing

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About Organisation

Krehsst Recruitment Solutions