Develop product positioning and messaging that differentiates your products in the market
Product launch plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence be the expert on your buy ers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Define products and programs.
Establish milestone and objectives.
Work with product management team to ensure process is efficient.
Participate in cross-functional teams to execute product development plan.
Conduct periodic product analysis and optimize as needed.
Enforce brand marketing guidelines in trademarks, logos, and publications.
Measure success of various marketing campaigns.