Responsibilities of the role:
Responsible for driving top line growth for Search based clients in Delhi as a market
Develop a SEM (search engine marketing) and Paid Social strategy for the clients/pitches.
Working knowledge on SEO will be an added advantage.
Understand client objectives, category/competitive trends for various product categories
Hands-on campaign integration on DFA, Omniture SC tagging, Google Analytics with tracking performance & make appropriate changes for higher returns
Working on Bid management tools like Marin, DART, DFA, Google analytics code/goal, Omniture and keywords research to showcase market trends,
Account management for large search clients. Ability to steer client review meetings on regular basis
Regular Interaction with Google & Yahoo account managers for initializing new and sustaining existing accounts with new development tools/technology
Work closely with publisher partners to elevate industry standards in-line with client needs
Ability to manage large teams on SEM for effective optimization of the campaigns.