Head - Marketing Communication

Maquette Consulting
  • Bangalore
  • Confidential
  • 7-12 years
  • 607 Views
  • 24 Jul 2015
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  • Senior Management-Marketing

  • Internet/ ECommerce
Job Description

Build a strong brand with great consumer connect by managing brand communication across all channels, PR, Events and Consumer Activation.

KRA's:

1. Design strategies for increasing the brand salience in the most efficient and effective manner

2. Plan and implement the marketing communication mix across all channels

a. Use consumer insights in terms of media consumption and shopping behavior

b. Translate them into an achievable roadmap/action plan

3. Work closely with external agencies for developing and executing all forms of brand communication

4. Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency

5. Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

6. Conceptualize and deploy impactful consumer activation campaigns using offline and digital

7. Responsible for delivering target ROI of all offline brand-building campaigns

8. Work closely with PR agencies to maximize visibility and generate - Buzz-

Skills:

1. Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

2. Ability to measure performance via consumer analytics and improve results by solving for root cause

3. Strong critical thinking skill

4. Very good project management skills

5. Good team player and the ability to work with a wide cross-section of people

6. Impeccable attention to detail, passion for processes and systems

Exp:

5 - 10 Years of Exp. in marketing

Prior experience in handling ATL marketing / Innovation for a brand - ideally in FMCG/Telecom. Hands on experience in overseeing large scale BTL programs would be an added advantage.


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Maquette Consulting