Head - Digital Strategy

Maximus Global Consultants
  • Mumbai
  • Confidential
  • 8-13 years
  • 21 May 2015

  • Senior Management-Marketing

  • Entertainment/ Media/ Publishing, Internet/ ECommerce, Advertising/ PR/ Market Research/ Events
Job Description

Job Description

Strategizing digital marketing campaigns across paid, owned and earned media for Client accounts.
Working with cross-functional teams including Media, Creative & Technology to drive innovation across integrated marketing campaigns.
Understand clients' business and domain challenges and provide strategic direction for their digital needs.
Responsible for digital strategy and consumer insights for key accounts.
Developing new long term business offerings, organizational capabilities and competencies.
Develop and nurture ongoing partnerships with key Clients.
Leading strategic digital planning and digital media strategy.
Responsible for leading and managing analytics and measurement, social listening, brand track and KPI setting through a team of specialists.
Responsible for new digital business pitch planning.

Candidate Profile

10 to 12 years of overall experience with at-least 5 years of experience in Digital Space (previous exposure to work with brands would be desirable)
Ability to work in a self-directed, fast-moving, results-oriented environment
Excellent Communication Skills - written / oral / presentation.
Passion for Internet/Digital - heavy user
Familiarity with digital production / operations
A good understanding of the digital project processes from project scoping and documentation, sitemaps and wireframes through to build, would be desirable
Track record of successful digital campaigns
Prior Team Handling exposure is must

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Maximus Global Consultants