Roles & Responsibilities:
* Actively execute B2C Communications through innovative methods.
* To maintain & deepen relationship of existing customers through regular interactions.
* Cross selling of the MF products/services to the customers.
* To Ensure that the cross-selling target is achieved within the TAT.
* To prepare B2C communications reports and present to the top management.
* To take up initiatives to drive social media campaigns .
* To measure and work on related analytics to push impact and ROI further.
* Excellent Business Communication skills
* Prior experience in communicating over various mediums -- Written/digital platform
* Experience in Financial services(Mutual funds, Insurance, Credit cards etc)/ E-commerce retail industry (B2C only)
* Good track record in Marketing communication
* Knowledge on Consumer Behavior is preferred