1.Key responsibility will be to carry out analytics and multi-channel campaigns for the Salary Relationship portfolio.
2.This role will encompass all retail products that are being sold to
Salary Account customers.
3.Focus on Channel activation and customer usage behavior.
4.Manage customer attrition and winback.
5. Create propensity triggers on the Salary A/cs portfolio.
6 Look at company level customer behavior and build strategies around
7. Carry out customer surveys to stay informed of their changing needs and perceptions.
8.Enhance the overall product proposition basis insights garnered from the above activities.
Key skills required
1.Strong data analytics and marketing.
2.Ability to handle a wide range of processes simultaneously.
3.Knowledge about the changing trends of online marketing.
4.Ability to create and test hypothesis to aid the business strategy