The Group Head is responsible for achieving the sales targets measured by successful collections and create a robust business pipeline for sustainable performance.
DUTIES & RESPONSIBILITIES
The duties and responsibilities of Group Head will include, but are not limited to, the following:
SALES, STRATEGY AND PLANNING
Prepare and implement annual sales strategy for NBD& Retail/Corporate segments
Guide the sales team by developing, implementing and monitoring progress of the quarterly sales targets
Monitor competition and develop strategies to maximize market share
Identify, develop and implement strategies to build the concept of integrated sales as a category with the advertisers and agencies
Recommend improvements in processes and executions basis market feedback & trends.
AID TEAM MEMBERS IN ACHIEVING THEIR TARGETS
Lead from the front to engage with Sr Management of the client list to present BIG portfolio
Help and aid in all sales closures.
Contribute to ideas and concepts for clients
Conceptualize and implement monetizable opportunities and motivate team to sell the idea
Meet and build relationships with top accounts in the city(agencies and clients)
Network with other Reliance media companies and other relevant mediums to leverage for our activation properties.
TEAM BUILDING AND OTHERS
Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts
Monitoring all reports sent by team members
Responsible for motivating the team for performing and maintaining team morale.
Ensure through his team that monies are collected on time
Implement processes and systems
Monitor key metrics and ensure that revenue bookings are as per company policy
Guide the learning & development plans of the team to ensure self growth
CONSUMER INSIGHT & NEEDS MAPPING
Map the key client tracker with client priorities and needs.
Identify the seasonal patterns / trends specific to the area / city of operation
Identify customized opportunities (Built by the planning team) that could be sold targeting these consumers
Keep a roadmap ready for the entire year.
Map the clients and engage at all levels across silos for business opportunities
Prioritize key clients basis seasonality & spending patterns and basis past trends
Map the organogram and the identify key decision makers in each clients setup
Ensure adequate coverage to build ensure tapping the market effectively for the said property.
MEETING & PITCH PHASE
Ensure the consumer profile & geography of the client / brand matches that of the property
Study the brand thoroughly through primary & secondary sources/research
Building a customized pitch for the brand so targeted.
THE SALES PROCESS
Prioritize getting in a title sponsorship, before approaching clients for associate / partnerships.
Once we have a confirmation from a client for title sponsorship, open the property for associate sponsorship across the country
Follow the reporting formats & timelines for the same, regularly
POST EVALS & FUTURE BUSINESS
Follow thru all key indicators of the conduct of the activity with the promotions team
Escalate any issues to ensure timely correction.
Accompany promotions team for the post evals presentation to the client
Receive the customer satisfaction score from the client, and use it as an indiactor for mapping our strengths & weaknesses
Ensure all issues are closed well, for sustainable business from the client.
Conduct competition mapping surveys with a view to benchmark properties, investments and trends.
Update the weekly competition mapping done by the sales team into a central database.
High discipline in conduct. Timely attendance during office hours.
Keeping immediate superior (as stated in the docket above) informed for delays, changes or aberrations.
Ensuring timely work completion of any sort. Ensure work completion notwithstanding working beyond office hours or weekends.
Following the HR Policies for the leave permissions
Following all other applicable policies of the company
Escalate issues to immediate superior on time.
City as specified with responsibility for a defined client list.
Innovative approach to brand issues
High Ownership of responsibilities
High sense of integrity
Strong communication skills
Fluent command over English
Ability to work under pressure
Willingness to address internal customer expectations
Self Starter, High level of drive to give shape to new initiatives
Inspire Commitment - Logistics Teams towards superior execution
Collaborative approach - Working with the Solutions & Programming team to build compelling pitches
Command the respect of the sales & logistics team
Be an active guide and mentor towards their growth.
Requirements : Full time MBA/PGDM
Minimum 18 month should completed in present company