Has deep understanding of the principles of marketing and available agency resources. Knows how to apply them to further specific business objectives for both the agency and client.
Thinks well beyond execution and the current campaign to help contribute to the clients growth strategy
Develops innovative and provocative strategies to solve their clients marketing and communication needs, both in the short and long term.
Thinks creatively and inspires creativity in their clients and agency team.
Nurtures and protects the integrity of the creative idea; takes the creative to new places.
Looks for and develops customized integrated opportunities for their clients business(s). Knows when and how to bring in new resources in areas beyond advertising to open new revenue streams.
Understands P&L and helps to maximize revenue/growth across organization.
Improves agency systems to ensure client expectations are fulfilled while agency profitability is protected.
Adept at resource management, making sure people on their team are fully utilized, yet not over-extended.
Contributes to new business pitches, as needed.
Builds their strategic thinking abilities by keeping current on industry trends and issues affecting their clients business. Expands their own perspective and knowledge by collaborating and sharing with other team members.
Synthesizes consumer insights, brand knowledge and marketing know-how to effectively defend and persuade their clients to embrace a strong strategic idea and keep it sold.
Manages up & down effectively
Regularly liaises with senior agency management to ensure constant and timely communication of client issues, concerns or requests; and to keep informed of agency resources and/or profitability issues which may impact client/Agency P&L.
Initiates and implements big-picture thinking, guiding the agency team to produce superior results.