National Head Brand & marketing Communications

  • Mumbai
  • 50-90 lakh
  • 12-16 years
  • 07 Oct 2015

  • Marketing

  • FMCG/ Foods/ Beverages, Telecom/ Mobile Operator/ ISP/ Telecom Vendor, Consumer Durables/ Semi Durables
Job Description

Role purpose: To develop ATL and BTL communication that will drive strategic brand differentiation for specific segment

Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets

Understanding of business issues and developing a communication plan that will support business growth

Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information

Must have technical / professional qualifications:
* MBA (premier School preferred)
* Experience in communication development
* Experience in consumer products industry

12 - 16yrs experience