GM/ AGM/ DGM - Marketing - Personal Care

Talent Leads Consultants
  • Kolkata
  • Confidential
  • 10-15 years
  • 30 Sep 2015

  • Marketing

  • Accounting/ Taxation/ Audit
Job Description

The incumbent:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

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Talent Leads Consultants