- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.