customer scans the business environment to explore options for revenue generation from new and existing, Understands the strategic business requirement of the organization based on the organization growth focus and strategy, Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence. Assume overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.
Guides brand & category managers to develop these strategies into detailed marketing plans and executions. Ensures individual brand focus is maintained through all possible media options and co-ordinates with corporate communication to ensure alignment of branding strategy and individual brands. Ensure that the brand identity is leveraged by aligning the brand strategy with the brand identity. Takes overall responsibility for Product Conceptualization, positioning & new product development in co-ordination with R&D. Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy. Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity. co-ordinate with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investment.