Gm/dgm - Branding/marketing - FMCG

Pinnacle Solutions
  • Mumbai
  • 10-20 lakh
  • 10-16 years
  • 04 Jun 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Role Objective: To establish a retail brand as a destination of choice for the target audience and ensure that the organisation's marketing and branding & visual branding objectives are met.

Principal Accountabilities:

- Design marketing campaigns and promotions to enhance consumer demand, and thereby increase sales.

- Devising innovation in marketing promotions thus offering better value to consumers by facilitating cross promotional offers.

- Ensure better understanding of consumer behaviour by facilitating research.

- Design innovations in creative's along with advertising agency to build excitement.

- Designing the brand campaign - with a calendar for the year.

- Competition tracking - pro-active as well as reactive strategy, as well as spends.

- Ensure that overall advertising campaign delivers the targeted sales and hence is inline with the mission and vision of the brand.

- Budgets strategy for the advertising and communication spending.

Education / Qualification:

- Graduate with MBA from a leading B School (IIM/ ISB/ Ivy League B School) + should have experience in similar role of 8 to 9 years, preferably across Retail/Textiles/FMCG industry.

- Preference will be given to candidates residing in Mumbai and working with leading FMCG brands like HUL, P&G etc.

Competencies/Skill sets for this job

Advertising Fmcg Marketing Branding Innovations Strategy

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About Organisation

Pinnacle Solutions