Scans the business environment to explore options for revenue generation fromnew and existing customers.
Drives the formulation of marketing strategy of encompassing all brands.
Understands thestrategic business requirement of the organization based on the organisation growth focus and strategy.
Strategises on newproduct development & reaching to new segments by continuously scanning thebusiness environment for untapped consumer bases based on market intelligence.
Leads and finalisesbrand plans & growth avenues and their strategic fit with corporate plan.
Assumes overall responsibility in formulation of Brand vision, brand architecture & planfor brand extension.
Guidesbrand & category managers to develop these strategies into detailedmarketing plans and executions.
Ensuresindividual brand focus is maintained through all possible media options andco-ordinates with Corporate communication to ensure alignment of brandingstrategy and individual brands.
Ensuresthat the brand identity is leveraged by aligning the brand strategy with thebrand identity.
Takesoverall responsibility for Product Conceptualisation, positioning & Newproduct development in co-ordination with R&D.
Monitors Brand health, product performance segmentwise and aligns actions to Marketing strategy.
Co-ordinates with Market research agencies to getfeedback on existing products and on their availability & brand equity.
Co-ordinates with media agencies for effective mediaplanning & evaluation to ensure optimal ROI on all media investments.
Gathers relevant data continuously on pricing patterns to aid pricingdecisions of all brands.
Regularly collects and analyses competitor information through marketintelligence and other sources.
Scans the business environment on a continuous basis to identify, analyseand capture market trends and demands and provides developmental feedback forcapability building targeted at catering to the market's present and futurerequirement.
Develops market entry strategy for previously untapped geographies basedon market intelligence.
Evaluates marketing consultants employed on their deliverables andensures desired results are achieved.
Develops standardised Systems and Processes to enhance performance andremove redundancies.
Develops Annual Plans & Budgeting for thebrand and monitors the expenditure.
Ensures Optimal pricing of products so that thetop-line & bottom-line objectives of the brand group are strictly met.
Strives to increasereturn on expenditure on advertisement & brand endorsement.
Ensure timely PMS implementation adhering to specified procedures.
Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling innature.
Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.
Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.
Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence