GM - Media Planning & Analysis - FMCG

Symbiosis Management Consultants Pvt. Limited
  • Gurgaon
  • Confidential
  • 8-12 years
  • 22 Jun 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Media Buying and Agency Management

a. Managing agency relationships to ensure deliverable are met in terms of campaign planning & implementation
b. Briefing, setting campaign objectives, media planning and buying post campaign evaluation and analysis
c. Benchmarking and negotiation
d. Competitive scanning and reporting
e. Work with media vendors to negotiate rates
f. Should have good understanding of channels rates, CPRP, reach etc

Job Posted By

Senior Consultant