General Manager - Brand And Marketing

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  • Mumbai
  • Confidential
  • 12-15 years
  • 08 May 2015

  • Sales & Marketing, Marketing

  • Entertainment/ Media/ Publishing
Job Description

Key Performance Areas:

Responsible for Handling two Brands
Responsible for both ATL & BTL
Responsible for enhancing the perception of the Brand amongst the target audience which in this case is B2B
Since this is revenue enabler role, will also have to deal with Corporate Sales Team apart from Media Associates and Clients and agencies

Skills/ Qualifications Required:

Relevant work experience of 12-15 years
Background industry preference- Media, FMCG, Consumer Durables
Educational qualification- Graduate with good academic credentials, MBA with Good Academic background
Must have B2B experience
Online / Digital marketing on social media platforms.
Must have handled both ATL and BTL
Ability to articulate respective Brands across platforms

Preferred: Exp in Consumer Brand

Preferred: Media Experience

Special Attributes:

Organized and Meticulous
Decision making ability
Leadership skills
Articulation of the respective Brands across platforms
Strong English written & spoken communication skills

Competencies/Skill sets for this job

Marketing B2b Corporate Sales Sales Digital Marketing Social Media

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