MBA's in marketing from reputed management institutes with 10-15 years experience in handling FMCG / Consumer Durables / Garments / Apparels, etc.
Should have exposure to market research, competitor analysis, sales trends tracking and product life cycle analysis.
Experience in social media management, Publicity and Promotion. He should be proficient in market segmentation study and product positioning.
Create and execute strategic brand plan including goal setting. Work on sales promotional tools and tactical activation to ensure the brand is salient at all points in time in the customers mind.