General Manager - Loyalty Marketing

Intellectual Capital
  • Mumbai
  • Confidential
  • 7-13 years
  • 451 Views
  • 21 May 2015
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  • Marketing

  • Entertainment/ Media/ Publishing, FMCG/ Foods/ Beverages, Advertising/ PR/ Market Research/ Events
Job Description

Account-abilities and Activities

Your role would include handling the end to end responsibility of a brand/s, identifying marketing and sales issues, conducting analyses, putting together conclusions and effectively deploying marketing plans and programs. You would be mandated to contribute to individual or team projects and work closely with associates with key functions within the organization and outside. You would be regularly involved in interactions with the senior/top management

- To create and manage the loyalty portfolio for the business by understanding present and future business opportunities with effective marketing tools

- To create and deploy Marketing strategies at Loyalty portfolio, segment and Company levels (as required) so as to achieve desired business results.

- To work with our direct marketing agency(ies) to create relevant marketing plan which is in-line with the proposed positioning

- Ideating, developing and implementing online interface for the customer relationship management.

- To work out appropriate media strategy to meet brand objectives as also to deliver required efficiencies in terms of new launches, referral ladder improvisation, events, alliances and more.

- To monitor and manage marketing budgets for allocated brands

- To create and manage the loyalty portfolio for the business by understanding present and future business opportunities with effective marketing tools

- To create and deploy Marketing strategies at Loyalty portfolio, segment and Company levels (as required) so as to achieve desired business results.

Desired Skills and Experience:

Competencies:

Personal:

- Leadership

- Unhindered sense of team work and strong communication to build networks

- Flexibility, ability to adapt to fast-changing environment

Business

- Project management skills, must be able to manage multiple programs at one time.

- Outstanding relationship building skills with effective oral and written communication skills

- Process development skills, ability to keep work flowing, minimizing problems or delays.

Educational Qualification : MBA or PG


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Intellectual Capital