General Manager - Brand & Marketing

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  • Mumbai
  • Confidential
  • 12-15 years
  • 09 Jul 2015

  • Marketing

  • Consumer Durables/ Semi Durables
Job Description

Desired Skills:
Must have B2B experience
Online / Digital marketing on social media platforms.
Must have handled both ATL and BTL
Ability to articulate respective Brands across platforms
Preferred: Exp in Consumer Brand
Preferred: Media Experience

Special Attributes:
Organized and Meticulous
Decision making ability
Leadership skills
Articulation of the respective Brands across platforms
Strong English written & spoken communication skills

Key Performance Areas:
Responsible for Handling two Brands (1 person handling ABC + DEF + GHI; 2nd person handling XYZ + LMN)
Responsible for both ATL & BTL
Responsible for enhancing the perception of the Brand amongst the target audience which in this case is B2B
Since this is revenue enabler role, will also have to deal with Corporate Sales Team apart from Media Associates and Clients and agencies

Competencies/Skill sets for this job

Digital Marketing Social Media Brands

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About Organisation

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