Improved demand generation for the Enterprise Transformation Services (ETS) business in the US, supporting a 120 Mn $ target, through the activities listed below.
The person would be responsible for volume of pipeline generated and new logos through marketing channels.
-- Industry analyst engagement
-- Event management
-- Customer engagement initiatives
-- Working with US marketing agencies for content, events etc.
-- Sales Support for third party advisor (TPA) and analyst engagement
-- Focused public relations to enhance thought leadership and visibility for Zensar among Retail, Manufacturing and Insurance industries
-- Working as the liaison manager for onsite field marketing requirements and the offshore marketing engine
-- Working closely with the Zensar Alliance teams (Oracle , Qlikview etc.) to create joint GTM
-- Salesforce management
-- Sales performance acceleration initiatives
-- Marketo (marketing automation tool) administration for marketing campaigns
This role would have a hard-line reporting to Head of US Marketing and Head of ETS, US.