Director - Strategic Marketing

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  • Pune
  • Confidential
  • 5-10 years
  • 26 May 2015

  • Senior Management-Marketing

  • Management Consulting
Job Description

Job Description:

For maximizing the growth, development and return on investment of the organizations product portfolio today and in the future.
Oversees development of customer insights and business/market intelligence development, syndicated data, sales analysis and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities.

Manage strategic marketing activities.

Develop strategic plans that enable businesses to grow faster than their markets.
Define marketing and business development strategies aligned to the strategic plan.
Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results.
Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability
Develop forward looking product/service plans that enable profitable growth into the future.
Identification of cross-selling opportunities that fully utilize the breadth of Organization's product and service offerings across all businesses.
Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products.
Develop and implement all marketing department standards, policies and procedures.
Hire, assess, develop and grow strategic marketing organization globally.
Build world class marketing capabilities, processes and tools.
Use management operating system to drive results.

Candidate Profile:

Engg and TOP B School Must have. Earlier or Present Background in Consulting is Highly Preferred.

Strategic Marketing Skills:
Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Makes a strong link between strategy and functional results.


A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables. Also, a proven track record of attracting, developing and leading a world class organization.


A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: A conceptualizer of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.

Teamwork and Interpersonal Skills:

A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force.

Ethics: Highest level of professional integrity and honesty as well as personal credibility.

Proven strategic marketing, strategy formulation and product/business positioning skills.
Solid commercial development and marketing expertise in a B2B environment with significant growth expectation.
Broad strategic analysis skill set complimented with a detail orientation.
Global operations exposure, with experience in developing effective global business strategies and marketing plans across many different operating environments.
International experience and culturally savvy.
Results to growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company's core technology, cost and competitive advantages.
Proven people leader and developer of talent.
Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration.
Proven ability to successfully direct start-up business opportunities, including market assessment, strategic planning, objective setting and implementation.
Track record of establishing short and long term market and product growth goals, then executing operating plans to achieve them.
Strong business acumen, street smarts and an in-depth understanding of the marketing and financial implications of new opportunities.
Ability to understand and add value to high-level management interactions, with a proven ability to develop and sell creative business strategies.
Experience managing in a matrixed and lean culture that continuously prioritizes operational excellence.
Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.

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