Director - Marketing

Leadership Stage,India
  • Mumbai
  • Confidential
  • 15-20 years
  • 2953 Views
  • 05 Dec 2015
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  • Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

About the Role

The Director-Marketing will lead a team to define, implement, monitor and refine the marketing strategy for the region to grow consumer demand for smart phones, tablets, wearable's and accessories.

You'll develop propositions and launch campaigns that are optimsed for the region working with global and local markets to activate and implement campaigns that drive growth.


Responsibilities include:

Target audience definition -- analyse market research and shape target audience definition
Value propositions -- craft compelling value propositions that fundamentally address what experiences should be communicated to target audiences, detailing why consumers should buy products
Future product requirements -- ensure the needs of specific audiences are included in the roadmap for future products and services. Using marketing models, insight and research - qualify and quantify the business impact of potential propositions that deliver growth in the region longer term
Campaign management -- optimize the strategy, plan and creative deliverables for all marketing campaigns. Develop campaign and media frameworks to deliver creative that meets the regions marketing strategy
Marketing plan -- document the quarterly and annual marketing plan detailing marketing initiatives and priorities that deliver growth in line with business plans
People management and development -- lead, manage, develop and grow a team of highly skilled individuals in order to achieve objectives ands growth
Influencing - build a network of relationships with executive decision makers across the region to ensure success



What we're looking for

We're looking for international Marketing experience specifically in classic FMCG, Mobile, Telco, Consumer Tech & Software sectors or from Content Providers. Ideally you'll have the following:

Experience leading high performing marketing teams to deliver compelling value propositions from consumer insight and research
Experience leading teams to deliver compelling the region marketing programs to deliver growth - effectively communicating value propositions with complex global/ country stakeholders
Extensive knowledge of local markets in the region
Expertise in consumer needs and trends - core Consumer Insight/ Research experience through to Propositions, Product Marketing, Brand & Digital/ Social
Comfortable working with data and creative strategy - able to operate across the marketing mix using innovative and creative marketing communications tactics to take plans to market
Challenges the status quo utilising innovative tactics to design effective marketing programs
Self-motivated with the ability to multi-task successfully and operate within time constraints
Experience managing large marketing budgets
Excellent communicator, strong interpersonal, influencing and networking skills
A passion for consumer Telco/ Mobile/ Tech markets and consumers
Ability to set goals, build strategy, develop plans and coordinate all relevant steps effectively
Results driven


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Leadership Stage,India