Digital Marketing - Team Leader

Plum Innovations Pvt Ltd
  • Noida
  • 10-12 lakh
  • 2-6 years
  • 188 Views
  • 25 Jul 2015
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  • Sales/ Business Development/ Account Management

  • IT/ Technology - Software/ Services
Job Description

We have Walk-ins for Digital Marketing Manager profile from 05th July to 31st July 2015 between 11:00am to 05:00pm.

Responsibility
* Design and execute ROI centric social media campaigns that help build brand awareness and support marketing mix for our clients.
* Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.
* Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
* Monitor social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans.
* Explore upcoming social networks and creative use of current properties.
* Design and manage Influencer Perception Management programs for our clients.

Desired Candidate Profile
* Demonstrates creativity and documented immersion in Social Media.
* Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
* Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
* Maintains excellent writing and language skills.
* Enjoys a working knowledge of the blogging ecosystem relevant to the organization.
* Displays ability to effectively communicate information and ideas in written and video format.
* Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
* Makes evident good technical understanding and can pick up new tools quickly.
* Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of Search and Social.
* Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.




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Plum Innovations Pvt Ltd