Digital Marketing Manager

Adecco Peopleone India Pvt. Ltd.
  • Pune
  • Confidential
  • 4-9 years
  • 25 Sep 2015

  • Marketing

  • Internet/ ECommerce, Advertising/ PR/ Market Research/ Events
Job Description


Own the goals to bring high quality downloads for our large suite of mobile applications and help grow traffic and conversions for our mobile websites

Devise, execute and innovative practical marketing campaigns using various marketing channels

Build strategies to grow loyalty and drive repeat customers on our mobile channels

Work with the PPC, SEM, SEO and product teams to improve quality scores of our mobile apps/games

Analyze the mobile web traffic and identify patterns of success and failure

Create tests for proposed improvements & measure the results to identify conversion improvements

Run mobile advertising campaigns on iAds and other mobile ad networks to develop the app brand and acquire customers

Build display advertising, paid search, SEO and email marketing capabilities of the company. Run social media marketing campaigns including Facebook Ads, display campaigns across other social media sites and Twitter marketing campaigns including promoted tweets

Co-ordinate with other mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising

Skills and Experience:


4 to 7 years of experience in digital marketing

Exposure in marketing function in mobile gaming company is must.

Well versed with PCC (paid search), SEO (search engine optimization) and SEM (Search engine marketing)

Excellent communication and presentation skills

Qualifications - MBA/PGDBA in Marketing/Mass Communications

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