Digital Marketing Manager

Spiderfocus Solutions
  • Ahmedabad
  • Confidential
  • 4-9 years
  • 01 Sep 2015

  • Marketing

  • Entertainment/ Media/ Publishing, Internet/ ECommerce, Advertising/ PR/ Market Research/ Events
Job Description

Role and Responsibilities

The Digital Marketing Manager will drive eInfochips strategy on web and social media outreach programs. This includes keeping eInfochips website updated with the latest content, while optimizing it to get indexed with the right keywords. It also involves SEO/SEM for key services and solutions that eInfochips has to offer. The role requires self-starter individuals that keep up with the fast-paced changes in digital marketing practices including managing the blog calendar and hosting regular webinars.

Key responsibilities include:

* Digital Marketing

o Achieve targets for web lead generation through SEO, SEM and Content Marketing

o Implement new optimization guidelines for SEO/SEM and Search Engine Indexing

o Integrate and operate content-driven marketing campaigns using automation tools

o Drive social media marketing aligned with companys priorities

o Analyze website traffic and take corrective actions to improve quantity and quality

* Web Functionality

o Drive web traffic through back-links, cross-links, social media and 3rd party content

o Keep eInfochips website updated with appropriate content and graphics

o Add new functionality to the website as required

o Strive to improve user experience for the website with responsive design / add new features

o eCommerce Integration and secure portals

* Content Publication

o Identify content gaps and plan relevant content that reinforces eInfochips market position

o Coordinate creation and publication of Case Studies, Brochures, Banners, Videos, Blogs, Webinars, Articles, Whitepapers, Application Notes and Infographics

Qualifications and Education Requirements

* 4-8 years of Digital Marketing experience within a technology company

* MBA with Engineering Degree in Electronics or Computers

* Hands-on Experience in SEO/SEM and Adwords

* Hands-on Experience on Marketing Automation Tools like Pardot, Marketo, HubSpot or Act-On

* Experience in managing external vendors, consultants and partners

Preferred Candidate Experience

* Experience in Webinar Hosting

* Exposure to USA markets / Technology Companies

* Excellent communication skills

* Certification on Google Adwords, Analytics, Content Marketing etc.

Additional Notes:

The role requires significant technology involvement for VLSI, Embedded and Software domains and ability to juggle multiple priorities in an extremely dynamic, demanding and fast paced environment.

Job Posted By

About Organisation

Spiderfocus Solutions