1. Plan and execute all web, SEO / SEM, marketing database, email, social media, and digital display advertising campaigns
2. Design, build, and maintain our social media presence and websites in the region
3. Measure and report performance of all digital marketing campaigns and assess against our goals
4. Identify trends and insights, and optimize spends and performance of all digital assets
5. Liase with Digital agencies, developers, designers, consultants, and vendor partners
6. Collaborate with internal teams to create landing pages and optimize user experience to increase traffic and improve page views
7. Manage the digital side of all marketing initiatives in an integrated way.
Knowledge (Technical / Functional)
Digital Marketing & E-commerce
Currently employed with a consumer facing brand and responsible for their Digital Initiatives or
Working in a Digital Marketing Agency
Up to date with the latest trends and best practices in on line marketing and measurement
Prior experience in setting up digital mktg. / e-commerce for a brand preferred
Good appreciation of creative and brand communications
Total 7-10 years and last 3 to 4 years should be Digital Marketing
role pan India, devising digital campaigns that engage, inform, and motivate customers as well as ensuring good ROI on various digital strategies / campaigns.