Exp: 2 - 5 Years of relevant experience (experience in app marketing)
Hands-on experience of Online Marketing and advanced ecommerce store setup.
Executed the development and launch of brands international website, on hosted ecommerce platform.
Responsible for setting up revenue channels for Yepmeworld including Google Adwords, Social Media (Facebook), Dynamic remarketing and different RTB platforms
* In-depth knowledge of marketing campaigns like App Download (CPI), Video Promotion & Like campaigns
* Experienced in handling SMS marketing, affiliate networks, ad agencies and DSPs.
- Perform daily account management on Google AdWords.
- Execute strategies for keyword opportunities, campaign structuring and targeting.
- Monitor keyword bids, monthly and daily budget caps and account metrics.
- Administer web analytics dashboard, reports and key reporting tools, and point out key areas of improvement/expansion.
- Manage large keyword lists, Analysing campaign/ad group/keyword performance and suggesting necessary actions.
- Handles Facebook advertising (ads creation, ads monitoring, analysis)
- Create and handle affiliate network