Increase product holding ratio for the Non-Facetime customers to match the levels of the managed base.
This will be achieved by doing the following:
Ensuring that campaign execution is optimized and over time migrated to the multi-channel system.
Ensuring new communications over various channels are designed and tested to achieve the optimal results (open rates, click rates, conversion rates)
Deriving insights from the above in terms of why it happened, what actions need to be taken and what possible outcomes will be expected as a result of those actions.
Ensuring the proposition in terms of what to offer the customer is continuously refined.