Digital Marketing Head

HR Central
  • Hyderabad
  • Confidential
  • 8-12 years
  • 20 Aug 2015

  • Marketing

  • Internet/ ECommerce
Job Description

Key Management Areas of Responsibility:

*Managing & Implementing On-page & Off-page SEO.
*Define requirements, tasks, and resources associated to SEO strategy
*Manage and execute implementation of SEO strategy.
*Communication to team and management on strategy/project development, timelines and results.
*Collaborate on client strategy and goal definition for success.
*Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
*Liaise with Business Development and Technical Teams to personally deliver better integration of technical SEO requirements with a robust knowledge in Web Analytics, Webmaster Tools & Social Media Marketing.
*Understand the terminology of "Page Speed Insights" and rectifying the errors.
*Knowledge and experience in Java scripts, xml, Html, CSS.

Key Functional Areas of Responsibility:

*Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
*Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
*Create strategy and execute plan to increase site indexation, including management of XML sitemaps.
*Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.
*Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
*Develop and implement link building campaigns.
*Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
*Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
*Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
*Research and administer social media tools in support of our company website with social media strategy.
*Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
*Communication to team and management on project development, timelines, and results.
*Content management / continuously optimize and update site content/features, including Meta Title, Meta Description Meta Keywords, page content and articles to ensure maximum rankings for targeted keywords.
*Weekly, fortnightly, monthly reports to be monitored / generated.
*Evaluation of quality of all projects.

Professional Competencies

*Passion for SEO, Internet marketing& Digital Activities.
*Outstanding ability to think creatively, strategically and identify and resolve problems.
*Ability to foster strong client relationships at various levels.
*Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
*Ability to clearly and effectively articulate thoughts and points.
*High levels of integrity, autonomy, and self-motivation.
*Ability to generate leads through online marketing strategies.
*Excellent analytical, organizational, project management and time management skills.

Team Management

*Day to day leadership of the team thereby ensuring best in class work is delivered consistently.
*Improving the tracking and monitoring of team members as they progress through their work and skill set, and providing supports such as counseling and extra training, where needed.
*Responsible for On The Job Training and contributing to the growth of the individuals.
*Responsible for Training Need Analysis and other Employee Development activities of new joiner's and team members Planning & Prioritizing the Team's work
*Giving training on On-page & Off-page SEO for respective team.

Desired Skills and Experience

*Ability to multi-task and work under tight deadlines.
*Knowledge about Mart jack platform is an added advantage.
*Excellent communication skills in English. Both verbal and written.

*Minimum years of experience 8-12years.
*Looking for candidates from Digital Industry.

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About Organisation

HR Central