Digital Analytics - Senior Analyst

  • Bangalore
  • Confidential
  • 4-7 years
  • 07 Aug 2015

  • Business Analytics

  • KPO/ Analytics
Job Description

Role Description:

Delivery on Digital Analytics requirements for areas identified
Insights driven analytical approach
Effective and persuasive presentation (verbal and written) to project teams and business leaders
Focus on communication of insights and presentation
Project management and Client relationship management
Consulting skills to help partners identify next steps within their areas and action on it.
Identifying insights from the data and providing compelling commentary
Digital channel behavior and customer experience deep dive analysis
Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management
Managing senior management dashboards

Candidate Description

Exposure to Omniture Site Catalyst / Insights / Discover, SAS, Tableau / QlikView, Excel and PowerPoint
Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
Experience in clickstream,Unstructured Data
Exposure to tools like Radian 6, Clara bridge, text analytics would be added advantage
Ability to learn and use new software in the market
Ability to handle diverse data sources and perform analysis using them.
Effective presentation and story boarding skills with exposure to executive level presentations
Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions
Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website
Understands the digital ecosystem and best practices and applies this knowledge to work
Understands relevant technology applications in his area
Experience in managing partner relationships and overall program management

Behavioral Attributes

Excellent communication skills and ability to interact with all levels of end users and technical resources

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