DGM/ Head - Prepaid Marketing (telecom)

Emprise HR Solutions
  • Bangalore
  • Confidential
  • 9-14 years
  • 10 Jun 2015

  • Senior Management-Marketing

  • Telecom/ Mobile Operator/ ISP/ Telecom Vendor
Job Description

Individual responsibilities :

Marketing Management

Deploy marketing strategies to support changing market and business for sustained market leadership and growth
Lead circle prepaid marketing team to achieve Market Leadership in terms of Revenue, RMS & CMS
Building common brand and capitalize on multi platform opportunities
Incremental RMS & Net Revenue
Circle specific marketing efforts for Pre-pay to drive revenue and increase MOU
Strategies different programs to enhance revenue from VAS & 3G
Ensure product interventions drive ARPU, reduce churn and give a healthy effective rate

Brand Leadership

Build, develop and maintain a robust brand that enjoys a preferred brand status across circle
Deploy Marcom strategy and plan as per corporate guidelines
Customer experience and delight activity
Deploy action plan for quality customer experience and strengthen market processes with the objective of simplifying the customers experience
Builds a marketing organization with high customer orientation and focus on quick superior delivery
Reducing customer churn across segments to increase intention to stay

Shared Responsibilities

With Circle Head

Design circle marketing strategy as per AOP and corporate guidance
Ensure tariff structure, new products and execution of marketing campaigns are designed to meet Revenue and ARPU targets
Share knowledge on best practices across circles

With other Marketing Heads

Sharing customer feedback, Marcom initiatives and new product planning and development

With the corporate

Provide circle level feedback on new product introductions and circle specific product and marketing requirements

Other Responsibilities

Review marketing strategy/plan for circle realities
Sharing best practices across circles and industry
Market visit to meet channel and distribution partners once a month
Conduct a full team meeting with all Marketing vertical heads once a week
Review performance in all marketing verticals at least twice per month
Review Marcom and NPD performance twice a month
Monitor product launches and new initiatives.

Profile Description:

MBA from premier Institute and worked on Prepaid Usage & Revenue and Acquisition; telecom exposure must

Basic/UG Qualification -MBA

PG Qualification -Any

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Emprise HR Solutions