Deputy Manager- Market Intelligence

Symbiosis Management Consultants Pvt. Limited
  • Chennai
  • 10-15 lakh
  • 3-6 years
  • 274 Views
  • 01 Jun 2015
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  • Marketing

  • Automobile/ Auto Components
Job Description

Preferably from Automobile/ Tractor Industry

Conduct market survey periodically & provide all information related to Industry to Management
Knowledge in statistical analysis, Economics and trend forecasting
Presenting Industry trend to Management at various intervals and sensible projection is needed.
Updating the competitive state/market intelligence to Management for product development, promotion, discounting to the dealers etc.
Analysis history & seasonal patterns coupled with current competitive state to forecast in current business environment
Support field teams in effective execution of marketing & promotional activities in the targeted customer segments using STP marketing tool (Segmentation/Targeting / Positioning) & hands on experience in conducting loyalty programmes.
Co-ordinate with Manufacturing & R&D to make necessary changes in the product specifications & features prior to product launches.
Develop & Co-ordinate various marketing campaigns using proven methodologies.
Communicating to the internal & external stake holder through on line.


Job Posted By

Raveena
Senior Consultant