Deputy General Manager - Digital Marketing

Premier Consultants
  • Mumbai
  • 20-25 lakh
  • 4-9 years
  • 12 Feb 2015

  • Senior Management-Marketing

  • Banking - Retail
Job Description

1: Job Purpose Statement (Summarise in one/two statements why this job exists and the contribution makes to the overall business of the company).

Design and deliver breakthrough digital media activities for Brand promotion for current and prospect customers

2: Duties & Responsibilities ( List in the order of importance the duties & responsibilities of this job)

Plan and execute all web, marketing database, email, social media campaigns, digital destination development & management, online reputation management, offline and online Synergy for both
o Website
o Mobile based
Look after operation and timeliness for all digital projects in conjunction with digital marketing team, brand team & agencies
Analyze consumer trends, category & market dynamics, internal data and competitive intelligence to Dive Digital Marketing projects in stipulated time frame
Work with the Communication Agencies, Consultants and all other external & internal Stakeholders for delivering the right digital marketing framework in line with the organizational goals
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points
Build e platform to facilitate execution of brand strategy
Dive Website traffic through usage of all brand website, ensuring the up keep of the website content
Enhance social media presence like in YouTube, Facebook etc. Dive Social media strategy for brand enhancement
Bring in alignment with the business and marketing goals
Actively stay on top of new products, brands, trends happening in the industry to benchmark with global marketing developments and propose strategies for optimizing them through the digital marketing channel.

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