Corporate Marketing And Communications Lead

Spiderfocus Solutions
  • Ahmedabad
  • Confidential
  • 6-10 years
  • 615 Views
  • 29 Jan 2016
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  • Marketing, Corporate Communications

  • IT/ Technology - Software/ Services
Job Description

Job Description:

Corporate Marketing and Communications Lead
is looking for a Corporate Marketing and Communications Executive (CMCL), responsible for editing and writing content for various marketing initiatives. The role requires excellent articulation skills and a strong penchant for technology. The CMCL works closely with the engineering team writers to apply the principles of minimalist writing, task-based writing, and content reuse strategies to their content.
The ideal candidate can work closely with the engineering team writers to apply polish to their highly technical pieces for publication in trade journals. The writer/editor is also expected to research and author content about the use of eInfochips technology in a wide range of vertical industry applications. The CMCL also works with the marketing team to position certain solutions with the product, service and practice marketing team for aligned messaging across various communication channels. The CMCL should also be able to direct and guide technical writers to deliver targeted articles for marketing publications.

The CMCL is expected to contribute content for the following.

* Website Pages and Company Listings
* Marketing and Technical Presentations
* Press Releases / Media Briefing Documents
* Case Studies and Solution Brochures
* Technical Abstracts, Whitepapers, Blogs and Articles

Responsibilities

* Provide technical editing and writing services for marketing content
* Research and author original, magazine-quality content
* Assist with the design and architecture of technical articles / whitepapers / blogs
* Maintain the eInfochips Style Guide and update it as necessary
* Work with publications / editors to ensure timely availability and publication of content
* Align content calendar with events and other marketing initiatives for maximum impact
* Work against tight deadlines to rework content from engineering teams
* Perform major restructuring and rewriting of documents
* Fact check, copyedit and publish content to web

Requirements

* 6-10 years of experience in Content Writing / Marketing Communications
* Experience with high-tech / software companies or publications
* Excellent verbal, written, grammar and communication skills
* Intuitive storyteller and creative thinker
* Ability to work independently and with minimal direct supervision
* Able to work in a fast-paced environment and meet tight deadlines
* Excellent time management, organization and attention to detail

Desirable

* English Major / Technical Degree and an MBA
* Experience with Big4 Consulting firms
* Prior experience with copy writing, advertisement or PR agencies
* Experience in SEO content writing is an advantage
* Education from a communications institute (like MICA)
* Understanding of the software development process
* Graphics design capabilities and familiarity with flash, Corel Draw


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Spiderfocus Solutions