Corporate Communications - AGM

Tri Union Tech
  • Chennai
  • Confidential
  • 12-16 years
  • 16 Oct 2015

  • PR/ Public Relations, Media Planning/ Buying

  • Education/ Training
Job Description

Plan and implement marketing strategy, including advertising and PR based on the mission, objectives of the Company, various offerings, target customer groups etc
Introduce processes and controls to ensure efficient functioning of the marketing department
Contribute to new business development by assessing strategic fit to the brand image, target customer groups etc.
Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management
Analyze marketing trends and track competitors activities
Spearhead the entire spectrum of marketing activities and ensure optimum product penetration and reach
Exploring business potential, opportunities & clientele to secure profitable business volumes
Managing & controlling the annual marketing budget
Take care of Trade Mark & Copy Rights etc

Brand Management:
Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility and capturing optimum market shares
Selecting direct appropriate media for advertising / creation of communication strategy, new product launches, campaigns, establish alliances with key media intermediaries & agencies.
Plan and implement new promotional strategies like participating in exhibitions, marketing fairs, customer meets, etc. as a part of market development and brand building effort
Developing Brand and Product communications through focus on target audience and relevant consumer insight
Identify sales need along with the Business / Sales team and develop trade / consumer promotional campaigns to enhance business goal
Acquaintance to new product launch/s and market research
Managing and coordinating the Advertising agency and other external vendors and partners
Undertaking quality audits on the execution of all promotions in order to maintain the set standards of execution and ROI
Market Identification Penetration
Cross promotions development
Brand development SBU & profitability Management
Overseeing Direct Marketing, Promotions and events (BTL)
Carrying out all the promotions as well as lead generation - SMS, DM, Web Campaigns, Referrals, eDM and other related communication
Establish Promotional Calendar

Marketing communication:
Learn about organizations products and services capabilities and keeping up to date with changes to offer best solutions to clients
Build an edge over developments in customer service by reading relevant journals, going to meetings and attending courses
Engage with sales teams (national / international) to market and drive usage of products and services across their networks
Establishing marketing strategies and develop campaigns for specific customer acquisitions
Understand, anticipate and strategically act on consumer usage trends to attract and retain consumers
Manage relationships with key partners to maximize marketing communications exposure and value for money
Create, manage and update corporate presentations, product brochures, company web sites and other marketing materials in line with brand image, company philosophy
Work with Vertical Heads to increase effectiveness and ensure campaigns are kept on schedule
Manage internal and external communications and awareness of corporate direction, mission, aims and activities
Business Operations Management Pre-press/printing management
Overall responsibility for the branding, imaging, product content etc for the company's Website.

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Tri Union Tech